Being a producer in Loonity is a serious thing. It allows you to supply your products through a market to common customers and therefore getting in direct relationship with them. On the incoming orders you will see the final customer’s names, exactly the same way they will see full producer information when choosing to buy a product.

This is what Loonity intends when talking about Connection, Transparency and Responsibility. We believe every producer should get into a relationship with his customers and create a two-senses bondage, this increases participation in the process and awareness of the producers. This were the social dynamics are kept alive in traditional regional markets through regular personal talks, smiles and handshakes that add value and energy to a product. The goods we consume are the material carrier of a true connection between humans that contribute to a solid and sane society.

Before beginning to activate a producer role please take in consideration following aspects:

1. Connection with a market is necessary to create an offer accessible to customer’s families. You need to be reliable in all steps of the distribution process not to harm the producers community. Customers will judge the quality of the market as a whole:
   • producers need to update their product prices and availability regularly not to incur into orders that then need to be cancelled and decreasing customer satisfaction and market reputation;
   • once received, the orders packaging instructions and delivery time have to be respected to allow for a perfect service for maximal customer satisfaction;
   • in case of problems or accidents, that always occur where there is people working, punctual information is a sign of professionalism and respect of customers, the market and other producers;
   • the producer has insight into final customer’s orders, if he wants to say thankyou to good and regular clients, he can include small gifts or heart-warming paper messages in the package with certainty of delivery.
2. Transparency is the strength of “real products and real people” and true information is a lot better than marketing to attract conscious customers, the ones that understand producer’s needs and will not let them fall at first occasion. Communicate everything about you and your products and do it honestly from the heart. This will be felt by clients capable of this deep understanding.
3. Responsibility is necessary for long term cooperation and to maintain trustworthy relations with markets and clients. When incidents occur, respond responsibly even if it’s uncomfortable in the short term. This is the only way to contribute to a solid community where fairness and justice prevail over opportunism and betrayal. This concept goes beyond legality and includes morality and respect.