Becoming a market on Loonity is a good idea, if:

1. you are a producer on your own and want to organize your direct distribution online offer with a powerful and economic information system that assists you in all necessary steps;
2. more than one producer are interested in merging forces to create a common distribution service to improve sales or to access together to customers that they can’t reach alone (f.ex. the participation to public RFQs);
3. Loonity is also a perfect tool for public or private financed development projects with the objective to promote a regional production or a specialty sector (f.ex. a cheese or wine shop).

Before asking Loonity to activate a market role please take in consideration following aspects:

1. Connection with producers and distributors is necessary to create an offer accessible to customer’s families. You manage and are in charge of all collaborations and all steps of the distribution process. Customers will judge the quality of the market as a whole.
   • If you are a producer using the market role for your own distribution cooperation is easy, but some recomendations of the following are nevertheless useful;
   • If the goal is to have a network of producers sharing a common offer and distribution, the market role is the leader and final coordinator. It is always the entry door for customers. Make sure you keep sane and interrupt insane cooperations with producers and distributors to promote the market community well beeing and growing.
2. Transparency is the strength of “real products and real people” and true information is a lot better than marketing to attract conscious customers. Communicate everything about you and your cooperations and do it honestly from the heart. This will be felt by clients capable of this deep understanding.
3. Responsibility is necessary for long term cooperation and to maintain trustworthy relations with producers, distributors and clients. When incidents occur, you are in charge of the final word to settle all the parties involved, it’s a trustworthy job. This is the only way to contribute to a solid community where fairness and justice prevail over opportunism and betrayal. This concept goes beyond legality and includes morality and respect.

As a market you can use Loonity to organize your producer or shared product offer with a powerful tool, on the other hand you are the local defender not only of yours but also of the Loonity values. This is the main reason for the fact that we – the Loonity team – want to have a personal contact and ask you to contact us to upgrade your Loonity cooperation to the market role.